Rentlyz — iOS Application
Rentlyz is an Israel-based startup rethinking how event rentals work. One app lets private clients rent furniture for a party, connects organizers with suppliers, and helps businesses manage orders and finances — all in one place.
What I did
Product Design, MVP design, Design System, User Experience, Responsive Design for Web, Product Strategy, User Research, Branding, Interaction Design, Prototyping.
Solution and impact
I led design across the entire platform — for both client and business experiences.
To close the gap between users and organizers, we launched Lyz AI — a chatbot that suggests inventory based on event details and builds ready-to-order carts from multiple suppliers.
Within a year of launching key features, revenue grew from $85K to $1M.
Rentlyz for Business — Web Application
What I did
Product Redesign, Design System, User Experience, Usability Testing, Responsive Design, User Interviews, Interaction Design.
Solution and impact
I took the lead during the early MVP stage, and worked closely with stakeholders and the CTO to design an interface that is both feature-rich and predictable. Collaborating with business representatives, we've been expanding the application with more functionality.
Over the course of two years, the number of partnering businesses grew from 3 to 18.
MilanArt Institute — Media Library & Admin Panel
MilanArt is a U.S.-based brand offering courses and creative tools for artists and aspiring painters. They host lectures, art camps, and actively engage their audience — both online and in person.
What I did
Product Design, MVP design, Design System, User Experience Product Strategy, User Research, Interaction Design.
Challenges and strategy
The team wanted a platform made by artists, for artists — focused on community, which is often missing in platforms like Kajabi.
We took the best of Skillshare, Doměstika, and Udemy, and tailored it to the needs of a creative, tight-knit community.
The result was a course site that grew into a full learning ecosystem — combining a lesson library with social features for real interaction between students and creators.
Kooperativ — Website Redesign
Kooperativ is a coworking space and event venue in the heart of Kyiv.
Task and solution
My task was to modernize the site. The client specifically requested a neo-brutalist visual style — to give the brand a bold, expressive identity, moving away from its earlier minimalism.
I designed the main site, an online bookshop, and a blog. To balance the bold aesthetic, I focused on delivering a clean and predictable user experience. That kept the visual style expressive without sacrificing usability.
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